Kyle
Humber

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Kyle
Humber

Home

Me & Now

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Kyle
Humber

LBC Label Design – White Bark Pine

Label Des.

Graphic Des.

Print Prod.

I worked with Lillooet Brewing Co. back in 2021 on their first label designs, I recently was able to work with them again on their White Bark Pine Golden Ale.

With files changing hands and working with multiple formats for a while, they were happy to have a freshly built template for this small batch brew that could be used to unify future iterations of the rest of their lineup.

Bringing the Flavours to Life

WBPGA is a palatable ale with notes of coriander and orange peel. It's fresh with a slight sappy essence to it, making for a refreshing summer brew!

The team and I went through multiple revisions to get the colour palette of the label to represent those qualities, resulting in this lively, bright label.

WBPGA is a palatable ale with notes of coriander and orange peel. It's fresh with a slight sappy essence to it, making for a refreshing summer brew!

The team and I went through multiple revisions to get the colour palette of the label to represent those qualities, resulting in this lively, bright label.

The OG Design

Back when I first worked with LBC, I developed their initial label designs. From the end of 2020 into Spring 2021, I went through multiple iterations, exploring different layouts and can sizes. We landed on this label design for short cans, marking the first design that went to print!

A Unified Series

LBC's existing labels all had slight variations between them. Building this label allowed me to create a fresh template to apply to new label runs moving forward, eventually transitioning the entire lineup to a matching layout.